QUANTITATIVE SERVICES, INDUSTRY AND THE MEDIA STUDIES (SIM)
Our services :
Solutions to your business issues
- Grasp and understand your market
- Evaluate and monitor over time the reputation and image of your company / your products or your brand (s)
- Assess and monitor over time the satisfaction of your customers and partners
- Assess the adequacy of service delivered to customers at points of sells with pre-established standards
- Test the attractiveness of a new product and /or service offer and its relevance to market needs
- Test name and /or visual identity
- Test price sensitivity and optimize your pricing
- Identify profiles and segment your customer
- Assess the impact of your communication
- Monitor the performance of your marketing actions and activities
- Quantify and qualify media audience
- Identify the media behavior of your target
Our intervention tools :
Ad-hoc methodologies or packaged solutions from our partner, CSA France.
- Usages & Attitudes study
- Segmentation study
- Awareness, image and positioning study
- Concepts test
- Brand Names and logos test
- Price test/PriceAdvance®
- Packaging test
- Full Mix Test/ MixAdvance®
- Measurement of Customer Satisfaction ( One shot or Barometer )
- Ad post-test/ AdPost®
- Brand equity study/ BrandAdvance®
- Media audience study
- Car clinics
Our methods of data collection :
Tools adapted to the problem and target
- Face-to-face questionnaires (by street intercept, in-home, in-hall, in-situ)
- Telephone questionnaires with professionals, or customer
- Self-administered questionnaires for specific targets
- Mystery visits and calls