Our services :

Cover the areas of Consumer Goods, Services, Industry, the Media and Social Research

  • Grasp and understand your market
  • Choose of a communication copy
  • Evaluate the image of your brand or your institution
  • Identify the expectations of your customers
  • Optimize / adapt your offer to needs, expectations and requirements of the market
  • Validate your marketing mix
  • Know how consumers perceive your offer
  • Monitor the performance of your marketing actions and activities


Our areas of intervention :

Proven and mastered ad-hoc methodologies

  • Strategic Studies (U & A, Brand equity)
  • Barriers, triggers  and motivations studies
  • Screening of concepts / products
  • Brand name / logo test
  • Packaging test
  • Product test
  • Ad pre-test
  • Ad post-test

These studies can be of an exploratory or decision-making nature

Our collection methods :

Tools adapted to the problem and to the target

  • Focused or in-depth interviews
  • Focus group meetings
  • Mini Groups
  • Ethnographic Observation
  • In-Home Visits