QUALITATIVE STUDIES

Our services :

Cover the areas of Consumer Goods, Services, Industry, the Media and Social Research

• Grasp and understand your market
• Choose of a communication copy
• Evaluate the image of your brand or your institution
• Identify the expectations of your customers
• Optimize / adapt your offer to needs, expectations and requirements of the market
• Validate your marketing mix
• Know how consumers perceive your offer
• Monitor the performance of your marketing actions and activities

Our areas of intervention :

Proven and mastered ad-hoc methodologies

• Strategic Studies (U & A, Brand equity)
• Barriers, triggers  and motivations studies
• Screening of concepts / products
• Brand name / logo test
• Packaging test
• Product test
• Ad pre-test
• Ad post-test

These studies can be of an exploratory or decision-making nature

Our collection methods :

Tools adapted to the problem and to the target

• Focused or in-depth interviews
• Focus group meetings
• Mini Groups
• Ethnographic Observation
• In-Home Visits