QUANTITATIVE CONSUMER STUDIES (FMCG)
Our services :
Solutions to your issues
- Grasp and understand your market
- Assess your image and reputation
- Optimize / adapt your offer to needs, expectations and requirements of the market
- Identify the behavior of your product buyers
- Validate your marketing mix
- Know how consumers perceive your offer
- Monitor the performance of your marketing actions and activities
Our intervention tools :
Ad-hoc Methodologies or packaged solutions from our partner, CSA France
- Strategic Studies (U & A, Awareness, Image and Positioning, Segmentation and Typology)
- Product line optimization study/ ReachAdvance ®
- Concept test
- Product test
- Price test/ PriceAdvance ®
- Brand name / logo test
- Packaging test
- Ad pre-test / AdTest ®
- Full Mix Test / MixAdvance ®
- Shopper study
- Tracking of image and communication
- Audit distribution
- Satisfaction survey
- Ad Post test/ AdPost ®
- Post launch study
- Brand equity study/ BrandAdvance ®
Our methods of data collection :
Tools adapted to the problem and to the target
- Face-to-face questionnaires (by street intercept, in-home, in-hall, in-situ)
- Telephone questionnaires for product testing in recall phase
- Self-administered questionnaires for specific targets
- Consumption diaries