Our services :

Solutions to your issues

  • Grasp and understand your market
  • Assess your image and reputation
  • Optimize / adapt your offer to needs, expectations and requirements of the market
  • Identify the behavior of your product buyers
  • Validate your marketing mix
  • Know how consumers perceive your offer
  • Monitor the performance of your marketing actions and activities


Our intervention tools  :

Ad-hoc Methodologies or packaged solutions from our partner, CSA France

  • Strategic Studies (U & A, Awareness, Image and Positioning, Segmentation and Typology)
  • Product line optimization study/  ReachAdvance ®
  • Concept test
  • Product test
  • Price test/ PriceAdvance ®
  • Brand name / logo test
  • Packaging test
  • Ad pre-test / AdTest ®
  • Full Mix Test / MixAdvance ®
  • Shopper study
  • Tracking of image and communication
  • Audit distribution
  • Satisfaction survey
  • Ad Post test/ AdPost ®
  • Post launch study
  • Brand equity study/ BrandAdvance ®


Our methods of data collection :

Tools adapted to the problem and to the target

  • Face-to-face questionnaires (by street intercept, in-home, in-hall, in-situ)
  • Telephone questionnaires for product testing  in recall phase
  • Self-administered questionnaires for specific targets
  • Consumption diaries