FACTS AND FIGURES

• 1985 : Establishment of a Marketing  Research Department within the LMS-Conseil 
• 1991 : Conversion of the department into a subsidiary under the name of LMS Marketing
• 2005 : LMS Marketing changed its name to LMS-CSA Marketing et Sondages, thus sanctioning CSA Group’s acquisition of a stake in the company's capital. CSA Group is one of the main operators in  market research and opinion polls in France.
• 2007 : Creation of MAROCMETRIE in association with Médiamétrie France and the CSA  Institute for the automatic measurement of the TV audience in Morocco.
• Legal form : SARL (LLC) with a capital of 375,000 dhs
• Ownership of Share Capital: Associate Directors (80%) - CSA France (16%) - Other individuals (4%)
• Staff : 32 people including 15 directors and project managers and executives.
• Pretax Turnover (2009) : 26 Million DH
• More than 125,000 quantitative interviews and 520 focus groups and in-depth interviews in 2009